Plan a posting week

Before you start

Connect the channels you will post to. Then decide roughly how many posts a week you can sustain, and for which channels. Fewer posts you can keep up beat a crowded plan that collapses in week two.

Set your posting times

1. Open Settings and choose Posting times.
2. Add the local times you want to post, for example the times your audience is usually around. They are wall clock times, such as 09:00.
3. Save. You can list up to 12.

If you never set any, the defaults are 09:00, 13:00 and 17:00. They are a starting point, not a claim about your audience. These times belong to the whole workspace, only someone who can manage the workspace may change them, and each change is recorded in the audit log.

Write and schedule the posts

In the composer, select channels, write the post and open the schedule field. The optional suggestion control beside it proposes one time: the earliest free one of your own posting times, at least 30 minutes ahead, within the next 14 days, and never within an hour of something already on the calendar. It fills in the field and submits nothing.

One compose action gives every selected channel the same publish time. If a post should go out at different times on different channels, schedule it in two goes.

1. Write the post and pick its channels.
2. Use the suggestion control, or type your own time.
3. Read the per channel checks, then schedule.
4. Repeat until the week has the posts you planned.

Mind the time zone

A publish time is stored as one exact moment plus the zone you wrote it in. The default zone comes from your member setting first, then the workspace, then your browser, then UTC.

Changing a default changes what the next post starts with. It moves nothing already scheduled. A wall clock time that does not exist in the chosen zone, such as one skipped when clocks go forward, is refused with the zone and the next valid time. A time that happens twice when clocks go back takes the first occurrence and tells you before you submit.

The free time zone planner helps when your audience is spread across zones.

Repeat and review

For something that goes out every week, write it once as a recurring post. A repeat needs an explicit end, either a number of occurrences or a date, so it can never run on forever unnoticed.

Then open the calendar. Day, Week, Month and List views are there, and you can filter by customer or channel. The week view is where gaps and clusters show up. Sketch ahead with the free posting week planner if you prefer to plan before scheduling.

Choose times without guessing

Start with the times your audience is awake and likely to look, based on what you already know of them. Post at those times for a few weeks, note which posts did well on the platform itself, and move your posting times accordingly. Small changes, kept for long enough to see, tell you more than any rule of thumb.

Next steps

When the week is full, reschedule a week in one go shows how to move posts around, and Write one post for several channels speeds up the writing.

Check your result

• Confirm your posting times are saved in Settings.
• Check the week view for gaps and clusters.
• Verify the zone shown on each scheduled post.
• Make sure every recurring post has an end.