Why every plan has every platform
On NioConnect a plan never decides which social networks you can use. It decides how many channels, people and customers you can have, and whether you get review. Here is why we drew the line there.
The NioConnect team5 min readOn this page
What a plan actually changes
Four plans are on sale. They differ in five things: channels, posts a month, seats, customers and the approval workflow. The table below is read straight from the plan catalogue, which is the same source the pricing page uses, so it cannot drift from what the product enforces.
| Plan | Channels | Posts | Seats | Customers | Approval |
|---|---|---|---|---|---|
| Starter | 5 channels | Unlimited posts | 1 seat | Customers not included | Approval workflow not included |
| Creator | 15 channels | Unlimited posts | 3 seats | Customers not included | Approval workflow |
| Team | 30 channels | Unlimited posts | 10 seats | 10 customers | Approval workflow |
| Agency | 100 channels | Unlimited posts | Unlimited seats | Unlimited customers | Approval workflow |
Prices are on the pricing page, which reads them from the same catalogue. There is a trial of 7 days on a paid plan, and you can change plan later.
What a plan does not change
Nothing in the table is about a platform. Every plan can connect every platform that is available, and every platform comes with the same previews, checks and failure reasons. The platforms page lists what is available today; that list is the same for everyone.
At the time of writing every platform is available except Reddit, which is coming soon for everyone. We wrote about what that label means in platform availability, shown as it is.
Why we drew the line there
The first reason is the plainest. If a plan decided your platforms, choosing a plan would mean guessing which networks you will want next year. Most people guess wrong, and the cost of guessing wrong is a forced upgrade at the moment you want to try something new.
The second reason is about where the work is. Publishing safely is engineering we do for every platform, and the checks and retries behave the same whichever you use. Hiding a platform behind a higher plan would put a price on a thing that is not the expensive part.
There is a quieter benefit too. When every plan has every platform, the pages that describe a platform, its limits and its connection steps are true for everyone who reads them. Nobody has to wonder whether the thing they are reading about is a feature they are allowed to use.
What does scale with a plan is something you can count: how many accounts you connect, how many people use the workspace, how many clients you keep apart, and whether a second pair of eyes is part of the process. Those are the things a growing team actually feels.
What the platforms limit anyway
Not everything is equal across platforms, and a plan cannot change that. Each platform sets its own limits on length, media and threads, and some platforms review the apps that publish to them before those apps can reach everyone. A character limit does not go up with a bigger plan.
One safeguard also applies on every plan. Posting into a Reddit community or a Discord server defaults to needing approval, whatever your workspace setting, because auto posting into a community that did not ask for it can get an account banned. You can override it per target by explicitly confirming that automated posting is allowed there.
The community safeguard is a one line confirmation on any plan. The approval workflow, with reviewers and a queue, is the plan feature in the table above.
How to pick a plan by counting
Because plans differ in things you can count, choosing is arithmetic, not prediction. Count four things and read across the table.
- Channels: every account you want to publish to, one per account. A second account on the same platform is a second channel.
- Seats: the people who will log in, including anyone who only reviews.
- Customers: how many clients you need to keep separate, if any.
- Review: whether anyone must approve posts before they go out.
A worked example. Say you manage 12 channels with 3 people and you want review before anything publishes. Reading across the table, the first plan that covers all of that is Creator, which includes 15 channels, unlimited posts, 3 seats, customers not included, approval workflow. If your numbers differ, the answer will too, and that is the point.
Mistakes worth avoiding
Most wrong choices come from counting the wrong thing. People count platforms, when the plan does not care about platforms. They forget that a seat is a person who logs in, so a reviewer who only approves still needs one. They count the accounts they have today and not the ones they will add this quarter.
The cheapest way to be right is to leave a little room on channels, since adding an account is the most common change, and to decide about review early. Review is a habit; it is far easier to start with it than to introduce it after a mistake.
You can also change plan later. Upgrades apply straight away and downgrades apply at the next billing date, so a first choice is not a commitment you have to live with.
Where to go next
If you publish alone, start with the creators page. If a few of you share a calendar, read for teams. If you keep clients apart, for agencies describes how customers work. Prices and the full comparison are on the pricing page.
Written by The NioConnect team.
Posts that say why they failed, on one calendar.
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